Bon-ton Collection: Lifestyle Emails

A collection of lifestyle themed email campaigns highlighting various fashion trends and merchandise categories. Each campaign presents an appealing story that aims to add intangible value to the featured products by creating an emotional, inspirational or relatable connection between the content and targeted customer. The examples below use a mix of editorial photos and flat lay photography accompanied by engaging copy and varied typographic delivery.

• Designed for the Bon-ton Stores, Inc. •