Jones New york Fall 2016 Digital Lookbook

This lookbook was created to help announce the return of the Jones New York brand to Bon-Ton stores. With a mix of editorial photos and elevated product shots, this lookbook reintroduced customers to the JNY aesthetic: always polished yet casually elegant. It was meant to inspire consumers to see themselves in the clothes and substantiate JNY’s on-trend details, clean lines and signature quality. Minimal graphic lines and subtle gradients help guide the viewer’s eye to each outfit and line of complementary, brand-conscious copy.

• Designed for the Bon-ton Stores, Inc. •