Michael Kors Spring 2016 digital lookbook

This lookbook was created to energize customers about new spring arrivals from the brand Michael Michael Kors. The lookbook approach allowed for the clothes to be presented in real-life scenarios, as opposed to regular product shots, and acted as a point of reference for styling and product pairings. It was meant to inspire consumers to see themselves in the clothes and drive sales around the excitement of the new season. The bright colors of the collection were distributed throughout the layout with thoughtful arrangement of the photos. Minimal graphic bars were used to anchor and bring consideration to product descriptions and links.

• Designed for the Bon-ton Stores, Inc. •